Meet the Gold family!

As owners of Detroit’s biggest pawn shop, American Jewelry and Loan, they’ve bought and sold things you can’t begin to imagine! From tricked-out custom cars to a fake arm movie prop; platinum watches and the latest in fur fashion. Every day brings new customers and new opportunities.

The charismatic patriarch of the Gold family, Les built American Jewelry and Loan from the ground up.  Les is an old school, hard-nosed pawnbroker at heart with a passion for collecting unusual items and a nose for deals – and people.  There’s no one quicker to sniff out a shady character than Les, but he also has a lion heart, and it shines through when he’s genuinely touched by a customer or an employee’s story.  After 40 years in the business, Les likes doing things his way, which means he’s resisted some of the changes his son has tried to institute.  But at the end of the day, Les is all about family, and he loves working side by side with his son and daughter.


Les’s pride and joy, Ashley wrote her first pawn slip at the age of 7 and has been following in her father’s footsteps ever since.  Now, this self-proclaimed daddy’s girl is the General Manager of American Jewelry and Loan. When things gets tough, Ashley doesn’t just go running to Les: as stubborn and tough as her father, she isn’t afraid to take on troublesome employees or manipulative customers. As the most levelheaded of the Golds, Ashley usually winds up playing mediator in Les and Seth’s arguments.  And although she sometimes gets fed up with her family’s squabbling, there’s nowhere else Ashley would rather be than working side-by-side with them.


Les’s only son, Seth has worked full-time at American Jewelry and Loan since graduating from college.  As Les’s business partner, Seth knows he has big shoes to fill, but he’s up for the challenge.  Seth prides himself on bringing a contemporary corporate structure to his family business and revolutionizing their marketing efforts, and he never hesitates to point out to his father where there is room for improvement.  Seth’s changes can drive Les crazy, but although the two butt heads from time to time, even Les can see that his son has helped bring their business to the next level.